The need:
The inaugural 2026 Plastic Surgery Congress was the society’s first ever international meeting, hosted in partnership with the Argentina Society of Plastic Surgery (SACPER). This was a three-day event held in Buenos Aires, Argentina, and featured sessions that covered topics such as minimally invasive techniques, surgical complications, and AI in plastic surgery.
Results:
- A completed, fully designed Annual Plastic Surgery Statistics Report for 2025. This project had a very tight turnaround time with over 40 pages and multiple rounds of revisions.
- The 2025 statistics report had a 144 million reach with 26 million impressions, all in the first 3 days of release.
- Landing page and social graphics were pulled from the overall design of the report, with socials experiencing 6x higher engagement markers on social.
- In the first 3 days of release, there were 485 pickups of the report in media outlets, including with CNBC.