The need:
When I first began my journey at the American Society of Plastic Surgeons, the Plastic Surgery Spring Meeting was part of the Largest meeting of the year, PSTM. However, it soon branched off into its own meeting, meaning it needed its own identity.
For the years of 2021 and 2022, these meetings turned to virtual/hybrid and I spearheaded the rebrand with email templates, flyers, mailers and more.
The deliverables:
Specialized requests:
For some campaigns, I designed specialized emails that led the viewer on a journey. This included a series of 3 emails for each track of the meeting, and a micro-app (interactive landing page) to go along with it. When the recipient would click through the email, it would bring them to a landing page with much more information and finally, a Register Now CTA.
Email created in Marketo. Responsive microapp created with Adobe XD and their plugin for Tiled.co.
Results:
- 3x the registration from years past
- Increased clickthrough rates on emails
- Engagement with new mediums (tiled) that ultimately led 100+ users through to the desired endpoint (registration page)