The need:

For background, Kelvyn Press is a digital printing company that specializes in foil, spot UV, vinyl –anything in small format printing. When they hired me as a graphic designer, they were on a journey to establish an online storefront. I was tasked with creating unique products –or customizable print templates– that the end user could edit to their liking and order online.

I pitched product ideas, designed the products, and uploaded them to the site. In making them editable for the end user, I learned how Pressero integrations worked with InDesign, and created a unique, editable file for each design. I worked in the backend to not only upload the products but photos, descriptions, and “extra” pages like FAQs and templates. I went through testing on each template to make sure each one worked properly and tested the emailing automation system for when one would place an order. I also created the logo for the storefront.

Results: